Adweek is the leading source of news and insight serving the brand marketing ecosystem. The commercial showed a shy-looking woman with black hair, thick-rimmed glasses, and a red flannel cradling a white cat. She gave smile before it cut to a woman in a formal blue dress with a red TurboTax pin who offered a smile at the camera, showing that she’s a tax expert. It also showed a bearded man with the same red flannel on, before cutting to a male tax expert sporting a white t-shirt and a blue sweater with the same TurboTax pin. His t-shirt also had the phrase “We’re All Down To Earth On It.” As it showed the people with their matches, a voiceover in the commercial teased viewers about the upcoming commercial. Rest assured, the 2022 Super Bowl commercial game is shaping up to be a suitably star-studded experience.
The funniest aspect of this commercial is that McKinnon even takes a lighthearted dig at fellow SNL star Pete Davidson’s love life. “You lasted longer than most,” McKinnon says to offer Mayo Cat some turbotax super bowl commercial encouragement. Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC.
- As “Magic Carpet Ride” plays over the top, it looks as if one Denver Broncos fan will have the night of his life tearing up the city with Post Malone, and that means the full ad could go in any number of directions.
- Last season’s NFL ad saw Mexican flag football star Diana Flores playing keep away from some of the biggest names in the league.
- The Oreo ad plays on the idea that people could have been making major decisions throughout history simply by twisting the classic cookie and seeing which side has the cream.
- Ortega is snacking on some Doritos in an eerily empty store while looking for Dinamita.
Stone Cold Steve Austin is one of the more recognizable legends in WWE history, and he is not exactly known for his full head of hair. In this partnership with Kawasaki, Austin tries a mullet on for size in an ad for the company’s new side-by-side vehicle, the Ridge. In an interview about the ad, Austin said he loved the idea when it was originally pitched to him. Whether you’re a millennial crypto investor or Jason Sudeikis, Intuit TurboTax has an expert for that.
“Scrubs” stars and real-life friends Zach Braff and Donald Faison have become the musically-inclined spokesmen for T-Mobile of the last couple of years. For this year’s Super Bowl commercial, they are bringing Aquaman star Jason Momoa into the mix, as they did with John Travolta in earlier big game spots. Momoa even recreates a famous moment from Flashdance at the end of the ad. When you file with us, unusual circumstances don’t mean complicated taxes thanks to our TurboTax Live experts. Get matched to YOUR tax expert, with TurboTax Live Full Service.
So much so that ahead of game day, many companies are already fronting some of their famous spokespersons in teaser spots for their game day ads. That includes TurboTax, who are shelling out some serious bucks to air their own Super Bowl spot, which happens to boast an appearance from an Emmy-winning actor currently earning rave reviews as the star of a hit Apple TV+ comedy. With Super Bowl LVIII now less than a week away, companies are already giving viewers a taste of what is to come in between the action on CBS. A number of the brands that will be airing commercials during the Super Bowl have already released previews that include big stars from the world of sports and entertainment.
Find Your Match with TurboTax Live This Super Bowl LVI
But they are quirky and memorable enough that when you start panicking on the afternoon of April 14, you are relieved to remember the service that landed Ted Lasso as a spokesperson. All features, services, support, prices, offers, terms and conditions are subject to change without notice. Chris Pratt is a megastar, and he has played countless roles in blockbuster movies over the years. In 2023, he even voiced Mario in “The Super Mario Bros. Movie.” In this Pringles ad, Pratt is sporting an impressive mustache in real life, and his resemblance to Mr. P gets him another role as a well-known mustachioed character. The Popeyes teaser is a little bit more mysterious than some of the others on this list. Text on the screen says a man waited “52 years” for perfection, and it ends with a very brief shot of an icicle-covered Jeong emerging from a hyperbaric chamber.
In recent years, companies have started unveiling short teasers and clips on social media to build curiosity about what will be in their commercial when the big day does arrive. In 2024, it seems like more brands than not have been doing exactly that, and we have gotten a bevy of previews for Super Bowl LVIII. While Jason may be waiting to meet his tax expert in the Super Bowl commercial, he seems like he may have met his real-life match with model Keeley Hazell. After the Horrible Bosses star’s split from Olivia Wilde in 2020, Jason’s been seen out and about with the model, and the two have even been spotted sharing romantic kisses on a vacation to Mexico in November 2021. In recent years, the NFL has run its own Super Bowl commercials featuring some of the biggest stars in the game, and that formula will not change for Super Bowl LVIII with multiple stars appearing in Ghana for this teaser. Last season’s NFL ad saw Mexican flag football star Diana Flores playing keep away from some of the biggest names in the league.
Intuit TurboTax Live Scores a Touchdown as Official Spo…
As “Magic Carpet Ride” plays over the top, it looks as if one Denver Broncos fan will have the night of his life tearing up the city with Post Malone, and that means the full ad could go in any number of directions. The Oreo ad plays on the idea that people could have been making major decisions throughout history simply by twisting the classic cookie and seeing which side has the cream. The clip runs through several key moments in human history, and it ends with Kardashian using that method to decide whether to air her family’s private life on the now famous docuseries. Legends like Arnold Schwarzenegger, Stone Cold Steve Austin, Tom Brady and so many more will all be seen during commercial breaks of this year’s game. As always, the companies will be getting as creative as possible to stand out among the long list of ads that fans will see on Feb. 11. You have heard of Smelly Cat, but Mayo Cat is set to make its debut alongside Kate McKinnon in this Super Bowl ad for Hellmann’s.
Renting Out Your Home for the Super Bowl, Long Term or …
Mollie is Adweek’s senior TV reporter, covering the business of connected TV, streaming, measurement and sports media. In TurboTax’s ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool. TurboTax’s full Super Bowl commercial can be viewed ahead of the big game on iSpot, and you no doubt surmised that “Ted Lasso” star Jason Sudeikis is the famed funnyman in question. Jason Sudeikis gears up for a matchmaker from the tax software package giant in a cool red outfit. And the ‘Ted Lasso’ star proves that if Tom Cruise ever wants to retire from being Ethan Hunt, he’s a good replacement.
TurboTax back in Super Bowl with 10th straight spot
Several acts have recorded their own versions of “The Safety Dance,” including The Donnas and J Dilla. It was also included in an episode of “Glee.” As for Men Without Hats, Doroschuk has reformed the group to record and tour a handful of times after their initial breakup in 1993. They are currently on tour promoting their 2022 album “Again, Part 2” (via SafetyDance.com). The name of the song is “The Safety Dance,” released in 1982 by the Canadian synth-pop band Men Without Hats. Formed in Montreal in 1977 by lead singer Ivan Doroschuk, Men Without Hats started out as a punk rock group, whose sound had gone in a more new wave direction by 1980.
Whether TurboTax’s new Super Bowl commercial proves to be as memorable is unclear, but it’s certainly quirky. Featuring a tracksuited dude wearing headphones, dancing in front of a fountain, it revolves around the slogan “don’t do your taxes.” A lovely sentiment, for sure. TurboTax has also brought out some of the best in Hollywood for its Super Bowl ad this year. “Abbott Elementary” creator, writer, and star Quinta Brunson will be at the center of it all, but there is just as much talent behind the camera.
Because that’s all we get, the teaser does it’s job of leaving viewers wanting a little bit more ahead of Super Bowl LVIII. State Farm’s Super Bowl teaser features the iconic action star in a perfect spoof of modern superhero movie trailers. Finally, https://turbo-tax.org/ there’s a shot of the man himself, standing tall and looking heroic right before the reveal of Schwarzenegger’s superhero name, Agent State Farm. First SBJ’s Austin Karp is joined by Ben Fischer from Las Vegas talk the upcoming Super Bowl.
It seems like this ad will let Gretzky and Brady show off some of their comedic chops on Feb. 11. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. It’s a fun ad, for sure, but the question now becomes whether Sudeikis’ familiar mug will be enough for TurboTax to claim “Best Super Bowl Ad” honors this year? But given how much fans love Sudeikis as “Ted Lasso,” and from numerous other roles including “Horrible Bosses,” “Colossal,” “30 Rock,” and a lengthy stint on “Saturday Night Live,” the TurboTax ad will surely be in the conversation. TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA.
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